Partnering in Pursuits
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Marketing and Business Development Partner to Canadian Law Firms
CLIENT-FOCUSED. INSIGHT-DRIVEN. RESULTS-DELIVERED.
We partner with law firms to drive growth with strategic Business Development, Marketing and Account Management programs.
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SERVICES
PURSUITS SUPPORT
ON DEMAND
We partner with leading law firms to develop high-quality pitches, proposals and RFP responses.
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Our bilingual Pursuits professionals articulate your firm's unique value proposition and create client-centric proposals that win business.
LAW FIRM GROWTH
Raise your firm’s profile and drive growth with tailored marketing and BD strategies for each industry segment across North America.
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Law firm clients expect industry expertise and a client-focused approach. We partner with lawyers to create differentiating market offerings, tailored to clients' needs.
CRISIS COMMUNICATIONS AND INTERIM CMO SUPPORT
We provide law firms with temporary CMO leadership as needed. Our communications and marketing executives can provide assistance with crisis communications, including data privacy breaches, media relations, and employee and stakeholder relations.
BUSINESS DEVELOPMENT & CLIENT
SERVICE EXPERTISE
Simone is a prominent thought leader and speaker on leadership, marketing and strategy. Simone pioneered the Business Development curriculum at the Faculty of Law at the University of Calgary. As a CMO at prominent international firms, Simone has built high-performing marketing teams. Clients rely on Simone’s expertise for interim CMO support, crisis communications, stakeholder relations and other critical projects.
SIMONE HUGHES, MBA, CM
Strategic Advisor
Ivan partners with law firm leadership on business development strategy and execution. He pioneered the legal sales function, implementing the robust sales methodology from Thomson Reuters. He assists firms with BD team structure, core competencies, and technology to drive revenue growth. His dual expertise in legal industry dynamics and business development enables clients to build high-performing teams that accelerate market expansion and client acquisition.
IVAN IVANOVITCH, MBA
Founder and CEO
Hans is a strategic advisor with experience from top international law firms. Clients value his advice and rely on Hans for flawless execution of sophisticated marketing and business development programs, including digital campaigns, thought leadership, RFP responses and client proposals. Hans excels at creating compelling content that resonates with discerning audiences.
HANS BONNARD
Business Development Partner
RECENT MANDATES
Executive Committee, Prominent International Law Firm
Strategic Advice on optimal BD function and revenue generation infrastructure.
February, 2026, Toronto
Award & Recognitions Support, Regional Canadian Law Firm
Successfully managed thought leadership and market recognition campaigns. Obtained a King's Counsel designation for a prominent lawyer.
January, 2026, Calgary
Ongoing RFP Response Support, Major Law Firm
with 5 offices
Preparing and submitting complex RFP responses to Procurement teams. Support included strategy, team composition, positioning and pricing advice.
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October, 2025, Toronto
Pursuits Support, Regional Law Firm
RFP Support for a major Procurement driven RFP process. Leading Quebec-based firm.
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May, 2025, Montréal
Strategic Pursuits Infrastructure, Leading International Design Firm
Supported an international design and architecture firm to structure the Strategic Pursuits function. The firm implemented a matrix structure creating centres of excellence to leverage technology and to efficiently provide high-quality support to each region.
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September, 2024, Vancouver
CONTACT
Offices
TORONTO
222 Bay St.
Toronto, ON M5K 1H6
MONTRÉAL
68 rue St-Paul Ouest
Montréal, QC H2Y 3S5
